Driven by Passion, Built by Expertise
At NowThen, we believe that healing your body shouldn’t feel overwhelming. Our mission is to help people heal by simplifying the process of following health routines and staying consistent on their wellness journeys.
Ashlyn Baum, CEO
Ashlyn’s journey began with a struggle to heal from three autoimmune conditions. Through a focus on gut health and addressing the body’s trauma response, she found relief—but the process was complex and overwhelming. With years of experience building digital products and a deep understanding of the challenges in health management, Ashlyn envisioned NowThen as a solution to reduce cognitive load, track supplements and activities, and regulate the nervous system to improve Heart Rate Variability (HRV).
Jordan Adler, CTO
Jordan’s passion for health innovation stems from his own experiences working with physiotherapists and chiropractors. Recognizing the need for a simple tool to follow health protocols effectively, Jordan combined his extensive technical expertise with his personal health journey. With a background that includes leading highly complex technical challenges at Google and Pinterest, Jordan has built NowThen to seamlessly integrate technology with the needs of those managing their wellness.
Our Collaboration
Ashlyn and Jordan first worked together on developing advanced messaging and notification systems. Their shared passion for health and solving personal challenges led to the creation of NowThen. By combining their technical expertise with personal health experiences, they’ve built a platform that empowers others to take control of their healing journeys with confidence.
Our Mission
NowThen simplifies the path to better health by making it easier to follow personalized routines, track progress, and stay accountable—helping you heal your body one step at a time.